The Touch - or - The Holiday Touch - a Bill Colson based slogan representing four decades of a successful business. The Touch symbolized respect, caring, love, and serving
the senior citizens in retirement communities. Sadly a by-gone slogan and era.
From a single building for senior citizens to enjoy their retirement years to over three hundred buildings across the country, one man's vision became a reality. Now the
demise of that vision is apparent. The basics of The Touch have been cast aside as new owners quickly removed the human equation for the profit line. ...
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